The Role of a Communication Strategist – Power of words
I. Introduction Hook: The Cost of Poor Communication According to a 2023 report by Grammarly Business, ineffective communication costs U.S. businesses an estimated $1.2 trillion annually. That’s not just a dent in the budget—it’s a communication crisis. Whether it’s missed deadlines, unclear messaging, or disengaged teams, the ripple effects are massive. And yet, most companies still don’t have a communication strategist in place. What Is Communication Strategy? Communication strategy is more than a buzzword—it’s a roadmap. It’s the process of crafting, delivering, and managing messages to achieve specific goals. Whether you're launching a product, managing a brand, or leading a…
